Passion to Lead by Julio Bruno

Welcome

the future you

Awaken your inner leader and forge your unique path to career success.

The great reassessment is here and with it comes an opportunity to decide on and be the person you want to be.

This book is an incisive look at the journey of an outsider to becoming a global CEO. It’s packed with personal lessons and advice for ambitious leaders in a post-Covid world who dare to dream and forge their own paths.

An International #1 Bestseller.

- In International Business & Finance (UK)

- In Business & Economic Books (Spain)

As seen on

Not just another leadership book

From the Former CEO of TimeOut Group

Passion & Expertise

Gain an understanding of a CEO’s journey from an entrepreneur who leads multinational brands.

Proven Methods

Getting clarity about what you want to achieve, planning for it and sustaining the drive to get there is vital. This book tells you how.

Satisfaction

Saying you are diverse and inclusive is one thing, ensuring that your company reflects society in all its diversity is another.

Progression

You have to embrace change to create a vision with passion. Being scared will not help. Your tone will impact the inspiration and motivation of others.

What's inside?

Introduction

Chapter 1 | Your Imagination Is Your Limit | p. 5

Chapter 2 | Plan, Plan And Plan Again | p. 19

Chapter 3 | Diversity & Inclusion: Be Whoever You Want To Be | p. 37

Chapter 4 | Change Is Good | p. 51

Chapter 5 | The Hustle | p. 65

Chapter 6 | Once You Stop Learning, You Start Dying | p. 79

Chapter 7 | Transferable Skills, Intuition
And Purpose | p. 91

Chapter 8 | We Are In This Together: A Post-pandemic World | p. 101

Chapter 9 | Triumph And Disaster: Two Impostors | p. 119

Chapter 10 | ONwards & UPwards | p. 133

Acknowledgements

The Author

We all need time to look at ourselves from the outside in order to decide where we are. Routine is powerful and it is easy to let ourselves go and be lost in the myriad of distractions around us.

Julio Bruno | CEO, board director, investor and author

Leadership should be practiced

About Julio Bruno

Julio Bruno is an international figure, Spanish by birth and global citizen by influence. Guided by his passions, his career has been varied, including leading several multinational companies, most notably Time Out Group. As Time Out CEO he led the international expansion of the famous Time Out Markets from New York to Dubai, becoming the global benchmark for premium food halls with over 10 million visitors in 2019. Julio was awarded ‘Business Leader of the Year – Consumer Media’ in Great Britain in 2021 by Campaign UK.

Julio’s most recent ventures include roles such as Chairman and Investor in Mercato Metropolitano, a sustainable community food market in London; and Board Director of Pacha Group, a global entertainment and luxury hospitality platform. He also works with various international companies, advising them on matters such as digital transformation, strategy and expansion. Julio’s new podcast, The Internationalist FM, explores what it means to be a global citizen in the complex modern age.

Listen to his podcast

A bi-weekly podcast for the curious and adventurous, The Internationalist delves into various topics in our complex and changing world. Each episode features a stimulating conversation with some of the world’s most interesting and influential figures.